In my first draft, I always start the sentence with ‘only’ and the brand name as a reminder the statement must be a claim of distinction in the market. It’s deceptively simple to use, yet robust enough for large teams working on complex projects (as evidenced by Slack’s very clever inclusion of the NASA Jet Propulsion Lab example on the homepage), so what sets Slack apart from the thousands of other messaging and productivity apps? It’s confusing, time-consuming, and generally an utterly miserable experience, even if your business’ books are relatively simple. My only qualm with this value prop is that it's hidden on the eCommerce website's "About Us" page. Because for truly effective marketing, value communication must happen at many levels. Christine Austin It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition. I call this an Online Value Proposition. Liz Moorehead Users literally don’t have to do a thing for Digit to start putting money into a saving account; a few bucks here, a few bucks there, and before you know it, you’ve got a decent amount put away for a rainy day, all the while maintaining sufficient funds for regular outgoing expenses to be taken care of. For one, few (if any) other productivity apps boast as many integrations as Slack does. Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. on November 26th, 2020, By In these simple statements, Bitly summarizes its three major services in a way that is not only easy to remember, but also cannot be misinterpreted. This post will help you solve the problem. The copy also clearly states that Unbounce is primarily aimed at marketers (a clear indication of understanding and appealing to a highly specific target audience), as well as the fact that users can create mobile-responsive landing pages, which itself addresses a very specific need or concern for some marketers. It’s tough to find perfect value proposition examples. 10 Best Value Proposition Examples. Read the following. Kathleen Booth Viggle states their value proposition examples right on their homepage. on January 27th, 2020, By Christine Austin In this example, the cotton dress shirt company clearly knows its buyer persona -- people that want dress shirts that look like a nice, formal dress shirt, but are built for functionality. Digit allows users to securely connect their bank accounts to the Digit service, which then algorithmically examines users’ spending habits and regular expenses. A value proposition isn't just the product or service you agree to deliver to the customer -- it's the ingredient of your business that solves a problem competitors can't. In this example, the cheeky brand does an impressive job of highlighting value and benefits instead of features while also incorporating its biggest selling point -- price. Nick Bennett However, for two such similar services, I’d argue that Uber’s value proposition is more clearly positioned, and certainly more persuasive than that of Lyft – an important distinction if you’re operating in a crowded market with several similar competitors. on July 26th, 2020, By Even in today’s oversaturated consumer electronics marketplace, it’s hard to imagine a more iconic product than the Apple iPhone. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets. The world seems to be divided into two types of people; those who love Slack, and those who haven’t tried it yet. The value proposition examples then in this case, is newness. Kevin Phillips 101 Huntington Ave, Floor 7 Some not so. Now, this value proposition is no longer in use, but it is nevertheless a worthy mention. A value proposition (also called a customer value proposition or value prop) is a high-concept, carefully-crafted pitch that explains the benefits of using your product or service and what problems it solves to your ideal customer.The statement outlines the advantages of the product or service to a customer and what makes your company or solution unique and superior to alternatives. Shopify – “Build an online business—no matter what business you’re in” is the tagline and their value proposition is that they are the best all-in-one solution for you to sell products online. Your value proposition should describe. Having a good grasp on money and personal finances is key to reaching many long-term goals and planning for the future (i.e. The value proposition examples then in this case, is newness. Connor DeLaney Apple’s Value Proposition for the new Ipad is “Delightfully capable. Some brands go viral and change the world and there is a reason for that. Beltology. Figuring out precisely how people are using your website is a major challenge for many businesses. For example, while both companies are in the auto industry, Audi’s value proposition should be different from Honda’s value proposition. This speaks to some of the fundamental needs and concerns of someone who’s starting a new business: it can all get real overwhelming, real fast. Not only is this a very clever move on Apple’s part (especially in the wake of the disastrous FBI San Bernardino iPhone unlocking lawsuit), but the copy matches the rest of Apple’s messaging perfectly and manages to simplify an incredibly complex topic – encryption – into easily understandable language that most users can grasp and feel good about. on November 19th, 2020, By Writing a powerful value proposition is a skill you can learn, but like any other skill, it helps to see examples from those that did it right. In the marketing world, the most effective way of avoiding this lonely fate is through a skillfully written value proposition as a part your greater brand messaging strategy. Invision is dedicated to streamlining the design process by making it easier for people to share, view, and collaborate on design mockups and prototypes. Probably because it’s hard to create a great one. Users can see cursor movements, scroll depth, and all sorts of other cool behavioral tracking features that let them really understand how people are interacting with their website. Uber's value proposition, offering uber convenience. on December 8th, 2020, By Ryan Deiss Dakota Hersey New Haven, CT, The 31 Best Value Proposition Examples You Wish You Had [+VIDEO], introduces you to prospective buyers and helps you make a strong first impression. For the uninitiated, Slack is a workplace productivity and messaging app. It’s the one and only piece of information featured on the page, and it tells you exactly why the product is valuable: It’s handmade. Now, a value proposition for your cereal could be: Wholesome goodness for the whole family. We cover 21 examples of the best value propositions … In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it. A value proposition is a statement that indicates what your business does, how it benefits you, and why a client or customer should choose you over a competitor. As you might expect from a company specializing in conversion rate optimization, Unbounce’s value proposition is abundantly clear from the moment you arrive on the homepage, namely the ability to build, publish, and test landing pages without any I.T. Square's product eliminates both of these grievances and its value proposition speaks directly to that. Posted on September 29, 2013 by junyuandeng. By It includes two elements – customer profile to observe the target market, and value map to design the value proposition of the offering. 6 value proposition examples. on December 8th, 2020, By Essentially, Slack distills its value proposition in the example above – it makes users’ “working lives simpler, more pleasant, and more productive.” The NASA JPL example is also very clever in that it subtly implies that if it’s good enough for large teams of scientists at NASA – the kind of people who put robots on other planets – then it’s good enough for anyone. support. Value proposition examples: Delivering with distinction The purpose of a unique value proposition (UVP) is to clearly articulate a brand pillar that is … The smart folks at CrazyEgg realize that not everyone who visits their site will be familiar with the concept of heatmaps or behavioral tracking, so they provide visitors with a friendly, accessible overview of CrazyEgg’s features to simplify what the product does. Weebly's value proposition sets out to make sure its prospects know there's no faster or easier way to get started than with its platform. While it's not entirely clear who the brand is targeting here, for something as universal as shaving, it's not needed. 3 Examples of Great Value Propositions. Few tech companies are as polarizing or widely criticized as Uber. Take a look at the copy. It's simple, direct, and bold. It takes great skill to capture both functional and emotional value in one short sentence, but The Ladders does that flawlessly here. Sometimes people just don't have cash on them and as a consumer, I think it's safe to say that nothing is more frustrating than trying to make a purchase then finding out they don't accept credit cards. This list tempts would-be users with the prospects of making their budgets go farther, advocating for site changes using actionable data, making testing and analytics easier and more efficient, as well as the promise of more conversions and heightened engagement. Sometimes I’ll forget about it and just get on with my day – it certainly isn’t required, and nor is manually paying my driver. Its APIs and tools are comprehensive, state-of-the-art, and trustworthy for businesses that demand nothing less. Making "travel backpacks for International, Urban Travel," the brand is going after hardcore travelers who are annoyed at the thought of checking bags and inspired by that of backpacking. However, while this might seem like the value prop of virtually every productivity app on the market, Slack has several advantages that support its core value prop of making collaboration simpler. From its old homepage, Pinterest tells you exactly who it is and what it does in one simple phrase. 10 examples of unique selling propositions done right 1. Reading over Slack’s website, you can almost feel the sighs of relief that Slack promises. Why it Works: This sample hits the nail squarely on the head. The Value Proposition is an innovation, service, or feature intended to make a company or product attractive to customers. Simple and direct, if you're looking for a Firefox or Chrome alternative, Opera is fast, secure, and easy-to-use. It doesn't try to sell you; rather, it makes a human-to-human connection and offers guidance. Use these as inspiration to blow your competition out of the water. You have a new invention. Meanwhile, the new value proposition was shown to 146 visitors, had 30 people click on the CTA button and 3 made a purchase. Here are a few promising examples of brands with a great promise of their value. Unlike others on our list, Lyft skillfully targets two different personas at the same time with two distinct value propositions. The simple (yet highly effective) copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service: Everything about this directly contrasts the typical experience of getting a taxi – no phone calls to disinterested dispatchers, no painful conversations trying to explain to a stressed-out cabbie about where you need to be, and no fumbling for change or worrying you’ve got enough bills in your wallet. And that is the most important thing. For example, we might see that the old value proposition was shown to 145 visitors, had 23 people click on the CTA button and 2 made a purchase. It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop (as seen in the hero image.). In this value proposition example, Plated touches upon its service while also speaking to the user's desire to expand their culinary horizons. Though one of our longer value propositions, Pagely's simplicity and clarity helps prevent it from being overwhelming. A value proposition is a summary of why an employer should hire a job seeker. When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance. on October 26th, 2020, By on October 26th, 2017, By For example, while both companies are in the auto industry, Audi’s value proposition should be different from Honda’s value proposition. 4. The employee value proposition should not be confused with a company’s mission statement, core values or culture code. When you consider the overall flow of this page, it’s very clever indeed. 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